It’s seems like a simple enough question during the interview: “What do you know about us?” But this seemingly innocent question can make or break your confidence, as well as your success, in an interview.
In the past…
…it was enough to simply find some basic information about the company. You may look at the vision or mission statements. You may even look to see who the executives are and learn a little about each of them.
However, this is not enough in today’s market.
What you may not know…
…could cost you. We are hearing more and more about companies asking probing questions that go well beyond the basic knowledge of a company. Do you know anything about their competitors? Do you know something deeper than surface about their marketplace? These questions give the interviewer an idea of how much effort you’ve put into learning about their company and general business model.
Additionally, you may be asked why you want to work with the company. While “I need a job” may be very honest, it signals no motivation. Rather, you want to give the interviewer a little tidbit about your desire to work with them over flipping burgers at a local McDonald’s.
Are you ready…
…to tackle these kinds of questions? If not, we’d like to help. Every week, we host a webinar designed to help you progress in your career. If you haven’t done so yet, register a free account at Premier Career Advice, and look under “calendar” for the current class schedule.
Like this:
Like Loading...
About Melissa Truax
Melissa Truax is a native of New Orleans, Louisiana. Prior to starting Premier Health Careers, Melissa had a successful career in the import industry, specializing in the children and pet toy sector. Tired of the constant travel schedule associated with importing goods from across the world, she decided it was time to move in a different direction.
As Melissa explored her options, her natural tenacity and commitment to fully understanding people’s needs led her to the recruiting industry. Premier Health Careers was birthed from these traits in 2007.
Since that time, employers and professionals alike have sought out the services of Melissa Truax and Premier Health Careers. Why? Melissa explains:
“We see ourselves as partners with both the employers we place professionals with, as well as the professionals themselves. Rather than trying to tell people what their needs are, we slow down enough to listen, then can help fulfill those needs; oftentimes more effectively than other recruiting firms.”
Partner up with Premier Health Careers for your next staffing need. Give Melissa a call at 877-835-7770 or email Melissa at melissa@premierhealthcareers.com.
Melissa Truax
Very true, a little research can be good for an interview (or horrible if they want more information out of you). But too much research can only be beneficial to you, it will make look much more attractive and easy to integrate into the organization
. I enjoy these posts quite a bit, keep them coming!