It’s seems like a simple enough question during the interview: “What do you know about us?” But this seemingly innocent question can make or break your confidence, as well as your success, in an interview.
In the past…
…it was enough to simply find some basic information about the company. You may look at the vision or mission statements. You may even look to see who the executives are and learn a little about each of them.
However, this is not enough in today’s market.
What you may not know…
An increasing number of articles and advice columns have been cropping up around something called a Career Portfolio. As you investigate this option, you’ll find it a quality way to separate yourself from others competing for the same position.
If you follow the health IT media, you cannot escape the new and obligatory word, Innovation. Every self-respecting article, blog post, press release or casual comment on line is not complete unless some reference is made to Innovation, its derivatives (innovators, innovative, etc.) or compounds (foster innovation, disruptive innovation, etc.). By now I am ready to add Innovation to the infamous Do Not Use category, along with Synergy, Turn-Key and One-Stop-Shop, to name a few.
Melissa Truax
